Yahoo | Dominos Mind Sharing App “Whats your pizza Personality
Designer: Chloe Bartlett
Copy Writer: Lucille Salomon
Art director: Isaac Versaw
"What's Your 'Stranger Things' Pizza Personality?" Was an interactive web experience where the user took a quiz to discover which Stranger Things character they are most like and their Domino's order. This partnership promoted Domino's and Stranger Things' Mind Ordering app, which allowed fans to place a pizza order using their telekinetic power just like Eleven.
The design pays homage to the Stranger Things aesthetic while incorporating elements from Domino's Mind Ordering App and Yahoo brand identity. This brand partnership generated excitement and momentum for fans while waiting for the highly anticipated two-part release of Stranger Things Season 4.
Can you order pizza with your mind?
Using a mobile-first strategy, we designed a user interface that contained the quiz in one section. Which helped us generate a high volume of users staying on the site for around 2 minutes. Additionally, 92% of our users clicked on mobile.
Mobile Site and interaction
Desktop Site and interaction
Social Promotion
We delivered over 10 Million Impressions for this campaign alone. With paid social targeting Stranger Things Fans and Dominos lovers alike.
With Paid Ads on Instagram and Facebook generating over 6 million impressions and 70,000 link clicks.
The Campaign
“Things got a little…strange 🙃 during Dustin and Lucas’s trip to Domino’s, and now, You can order pizza with your mind with the new Domino’s Mind Ordering app.”