Creative Director: Fairfax Banks
Designer: Chloe Bartlett
Motion: Tyler Nog
PAX
With its unique bright calming style Pax embodies an modern form of relaxation. We worked with PAXs creative team to cultivate a visual language that represented the brand while relating to a millennial Gen Z audience. Led with social-first strategy, we eschewed tropes of the cannabis space to broaden brand awareness and lifestyle affinity to establishPAX products as best-in-class.
Mix media
One of our main focuses was custom collage work. This was an interesting way to bring a unique feeling to life and distinguish ourselves from other brands.
Our creative content saw tremendous results and expanded the PAX brand to be a relevant cultural voice within the cannabis space. Without any paid media, PAX social grew by 22K followers, got nearly 150K engagements and over 4.5M impressions.
The Feed
