Yahoo | Degree Bracket Gap Challenge: “Tips and Tricks with Autumn Johnson”
Producer: Blair Reynor
Design: Chloe Bartlett
Editor/Animation: Nick Scott
Copy: Jessica Dickerson
With the creation of the first ever Women’s March Madness bracket, we designed the ultimate tips and tricks guide with sports analyst Autumn Johnson. The custom content included a video and article aimed at fans, and was designed to provide valuable insights and analysis to help them make informed decisions on their bracket picks. Whether you're a seasoned basketball fan or a beginner, this guide is perfect for anyone looking to make the most out of their March Madness bracket experience.
By creating a mixed media visual language, we were able to relate to our audience and brands while still being fun and scrappy.
Video
Enjoy the Madness
We continued the mix media aesthetic of the video to the accompanying web article, which provided further insight and decision-making for creating the ultimate bracket.
Desktop Article
Mobile Article
Desktop Article
Mobile Article
Social Promotion
On social media, we gathered over 6 million impressions and generated over 10,000 link clicks. With Autumn Johnson as our front runner, we were able to create fun and meaningful social media content focused on her and her expertise. Resulting in a lot of positive feedback and high engagement rates.
