Yahoo | Degree Bracket Gap Challenge
With the viewership and support of women’s sports on the rise, Degree partnered with yahoo to create the first official women's march madness bracket. The 2021 Women’s NCAA Championship game was the most watched college basketball game on ESPN (men or women) since 2008, this program placed Degree in the center of the conversation for women’s equality in sports. Creating a space for fans to fill out a bracket in support of their favorite team. This hub housed the bracket, but also all the content created for the campaign including the “Tip and Tricks” strategy piece and “Degrees of Equity” article. Bringing sports fans together like no other!
Not Done Yet
Desktop Article
Mobile Article
Participation in the Bracket Gap Challenge was a massive success, with 6,915 brackets submitted.
Full video walk through
We delivered over 20 Million Impressions for this campaign alone. Generating over 167k link clicks.
With social strategy focused on Paid and micro influencer marketing. We were able to reach the fan base directly with trusted influencer.
Social Promotion
The Campaign
The campaign kicked off with an ad by Degree featuring champ Candace Parker. Pushing the fight for gender equity to center court with one of the biggest women’s bracket contests EVER.