Adobe | Adobe Express Re- Launch
Creative Director: Sarah Fisher
Art Director/Designer: Chloe Bartlett
Video Art Director: Emily Zaboski
Copy: Kaitlyn Powers
With its highly saturated collage focused style, Adobe Express cultivated a community for creators and storytellers alike. We worked with Adobe Express and their creative team to generate a new visual language for the re-launch of the app. Creating a visual treatment that would respond well to GenZ while informing users of the new features to the Beta and encouraged them to try them out! Our strategy for social involved organic/ paid content across Tiktok and Instagram. With content focused on education, influencer videos, and trends.
Creating a custom visual language for the launch that set themselves apart from the usual feed!
Welcome to the Next Generation of Adobe Express
“In our glow up phase. ✨ The new Adobe Express for desktop is here, complete with video templates, live collaborating, AI and so much more.”
In feed post
Story series
Swipe For A Surprise 👀
Expanded Content Collection
“Browse video templates, Adobe Stock audio and video, and so much more to bring your creativity to life in Adobe Express (beta). Now on desktop, coming soon to mobile. 🤩”
The Magic of AI
“Introducing generative AI, powered by Adobe Firefly. Use text effects and text-to-image to generate mind-blowing visuals from just a description.🌟”
Collaboration Tools
“🙋🙋♀️🙋♂️Never let collabs slow you down with our *new* real-time collaboration tools on desktop — co-edit, drop comments and track feedback seamlessly on Adobe Express (beta). “
All in one content editing
“All-in-one editing 🪄 Bring your videos to life faster by flawlessly collaging media types like flyers, resumes, templates, stickers and more. Now on a desktop near you. 💫”
Bring your videos to life
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Bring your videos to life 〰️
Video Templates
Video templates change the way the app works! With this new feature we were able to create capsule brands to show users what is possible when creating.
Multi-page templates
Don’t sleep on Adobe Express
“A review on the all-new Adobe Express (beta), straight from real-life Adobe expert @emanza_. Join the beta at the link in our bio and try out the new features yourself. 🤓”
Collab 4 Life
“Our new real-time collab tools 🤝 making the phrase “fine let’s compromise” even easier. Join the beta at the link in our bio. 🔗 #AdobeExpress 🎞 @emanza_”
We created a cohesive visual language to unite the feed and gain attention to the new features/updates.
The Feed
