Center for Intimacy Justice
Design: Chloe Bartlett
Creative Strategy: Elaine Hunt
The Center for Intimacy Justice is a non-profit organization dedicated to protecting women's health and care. They aim to end discrimination towards sexual health for women and people of diverse genders by rewriting business policies.
Through CIJ’s research they found that meta has been rejecting ads about women’s health, but approving mens.
Like this example below
Rejected vs Approved
In January 2022, CIJ published a report describing Facebook's censorship of sexual health and wellness ads for women and people of diverse genders. Of the 60 health businesses studied that serve women's health, all (100%) had experienced Facebook rejecting an advertisement at some point.
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We helped them create a social strategy and visual treatment for social media, focused on addressing these inequalities on the platforms that have these bias.
The Feed
